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THE CONSULTING PRACTICE

Girl and the Gov®’s consulting practice connects the dots between political organizations and winning digital media strategies. Existing at the intersection of meeting people where they are and creating new spaces to meet people at, Girl and the Gov® delivers keen insights and bespoke blueprints on how to connect with target audiences.

 

The practice is led by political multi-hyphenate – podcaster, content creator, and PR professional – Sammy Kanter. With almost a decade of experience in the larger digital media space, Sammy brings a wealth of knowledge on what brings fresh eyes to issues areas, campaigns, and politics as a whole.​

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THE PLAYBOOKS

Girl and the Gov® creates tailored strategy playbooks for elected officials, candidates, and leading Democratic organizations to ensure that their messaging not only lands in front of their target audiences, but resonates with them as well. Playbooks outline in detail everything from ideation to execution on partnerships, content, and more. The playbooks, or strategic how-to guides rather, can be retained across three verticals:

 

  • Social Media

  • Podcasting

  • PR & Modern Marketing

 

This scope of work can be booked at a monthly, tri-monthly, and semi-annual basis.

STRATEGIC COMMUNICATIONS DEVELOPMENT

Bespoke in nature, this service segment devises communications strategies that yield a larger media footprint aligned with your goals. This segment includes, on an a la carte basis, the following services:

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  • Influencer Collaboration Programs

  • Community Event Concepting

  • PR & Marketing Strategy Briefs

  • Active Brainstorm Sessions

  • Partnership Activation Design and Strategy

SOCIAL MEDIA SERVICE OFFERINGS

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#VIRAL

Political content ideas to your inbox every Tuesday

#VIRAL, The Newsletter drops the latest political content trends into inboxes, weekly. #VIRAL shares the most-need-to-know content concepts that actually work for political accounts and how they can be used as such – saving social media managers time, while still racking in the views. Subscribe for free and bet #VIRAL every Tuesday.

Girl and the Gov® social media audits thoroughly review accounts, provide tangible changes, and bring teams up to speed on what needs to stay, and what needs to go on an account. The audit process aims to enhance existing accounts and set them up for success.

AUDITS

upgrade your social media profiles

PODCASTING SERVICE OFFERINGS

Not every podcast idea makes it out of the group chat (nor should it). Our approach is tailored to helping you find the right idea to take to the mic and launching it with success.

PODCAST

AUDITS

Girl and the Gov®’s Podcast Audit service provides a comprehensive review of the client’s existing show with the goal of identifying areas of improvement. The evaluation closely examines the podcast’s structure, audio, and marketing mechanisms, determining what practices set the podcast up for success, and which can be left behind.

Girl and the Gov®’s Brainstorm Sesh service is designed to walk potential podcasters through their moodboard of ideas and help them determine what next steps they want to take – to take the step into podcasting or to keep thinking on big ideas. The bounce-your-ideas-off-of-us style session provides a testing ground for concepts and for getting up to speed on industry operations. Brainstorm Seshes consist of a virtual one-hour call.

BRAINSTORM

SESSION

BUILD YOUR OWN POD

Girl and the Gov®’s Build Your Own Podcast service is designed to bring podcasts from the ideation phase to launch. The service works with clients to mold ideas into structures, to generate best and leading practices for show concepts, and to outline the necessary steps, from audio equipment to marketing, for bringing the podcast to market. The team works with clients to meet their goals, tailoring each segment of the podcast building process to their needs. Operated on an hourly rate basis, clients can choose to use contracted hours for call-style consulting, report-based consulting, or a split. 

 

OR CHECK OUT OUR A LA CARTE OPTIONS

  • Show Development: Premise, segment generation, design, organization, and cadence

  • Marketing Toolkit, Starter: Cover art, visuals, boilerplate copy, bios

  • Guest Generation & Preparation Strategy: Pitches, waivers, topics, rules of engagement.

  • Promotional Swaps: Management, research, and outreach on this key PR tool.

  • PR & Marketing Springboard: Guidance on how to get started with their PR and/or marketing efforts

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